Narrative Strategy & Content Creation Partner

RAC, a Los Angeles based architecture and design firm, is known for its innovative work in custom steel window and door fabrication for modern residential and commercial projects.

To support RAC’s growth and strengthen their brand presence, Mindsoil partnered with the firm as a narrative strategy and content creation partner, developing a cohesive storytelling and visual identity system that reflects the precision and craftsmanship of their work.

Our collaboration included:

• Brand storytelling strategy

• Architectural photography and staff portraiture

• Cinematic video production for portfolio and marketing

• Website design and development

• Business card and brand collateral design

The goal was to translate RAC’s design philosophy into a digital and visual experience that communicates the same level of precision present in their architectural work.

Through cinematic visuals, documentary-style interviews, and carefully designed brand assets, we helped RAC present their work, team, and process in a way that resonates with architects, builders, and clients.

Below are several of our favorite films created during the collaboration.Each arrived via email with a project brief.

Together we combined architectural innovation with cinematic storytelling to create a brand experience that reflects RAC’s craft.These projects provided experience that made Mindsoil a better agency.We are forever grateful to RAC.